Insanely Driven

Well you can always find out if you are using this clever and quirky online character profiling game – or ‘interactive experience’ to give it its proper label – called Insanely Driven (and certainly has an element of the insane about it…)

The ‘experience’ is designed by digital media pioneers Less Rain and directed by Vassilious Alexiou, on behalf of hygiene, health and home products giant Reckitt Benckiser. The viewer is guided on a quirky journey through a series of character profiling questions. What sort of person are you?

It’s a pretty smart and innovative piece of interactive video content that was graded at the Post Factory. Doesn’t it look nice?

Oh, and that’s the first character profiling question by the way! ;o)

 


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